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SXSW 2019

"Music And" How different paths lead to greatness

“Music And” is a modern day recognition platform that encourages Musicians to be themselves and be loved and admired for what they love to do. It is a concept that hosts musicians to be more than songwriters, entertainers or composers by speaking about & being proud of their other passions & work streams. It therefore encompasses a full portfolio of who you are as an honest & passionate human being in this day and age. Sometimes we fail to see that we have been building our brand all along. Being a psychologist, an activist, a gamer & a musician all in one is quite frankly your body of work. It is then the purposeful passion that builds the perception & interest of an artist. So to be yourself is to be different! Welcome to the time of the portfolio Musician. What is your And?

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  1. How being YOU is being different! Combine your "And's". If your'e good at more than one thing, draw from each of them. Be Authentic, Be True, Be You.
  2. How to obtain reciprocity from collaborating service offerings with others to diversify revenue sources, build new concepts & infiltrate your music
  3. How to be a structured Rebel and feel free. Build a body of work, feel the music but embrace conscious limitation that yields greatness!



Veedeshnee Ragavulu, Singer/Songwriter/Author, VeeDeshNee

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry & Culture
  • Level: Intermediate
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