SXSW 2019
Abandon the Trend: The Value in Untapped Markets
Description:
It’s the quintessential human story: a small town girl moves to the Big City to pursue a dream career her hometown couldn’t offer. This panel flips that stereotype on its head. What would happen if she stayed, embraced entrepreneurship and built her industry there? If millennials and Gen Z stay native and start from the bottom, could small town markets be the up-and-coming market?
Abandon the Trend connects small businesses and local talent to explore the concept of staying. Pursuit and The Wild Path leveraged national brand Pabst Blue Ribbon to bring high quality content and never-before-seen experiential marketing to one Midwest city while delivering deserved value to local artists.
Consider that tactics grown cold in big cities are untapped potential in unfamiliar markets.
Related Media
Takeaways
- Learn how to pitch value and partnerships to national brands from a small market perspective.
- Through storytelling, feel creatively and strategically inspired to bring big city ideas to untapped markets.
- The power of FOMO: how quality content creation validates the impact you make in your hometown.
Speakers
- Tessa DuPont, Owner + Director of Partnerships, The Wild Path
- Derek DuPont, Co-Founder + Director of Strategy, The Wild Path
- Nate DeMars, Founder + CEO, Pursuit
- Varun Ramanujam, Marketing Representative, Pabst Blue Ribbon
Organizer
Tessa DuPont, Owner + Director of Partnerships, The Wild Path
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments