SXSW 2019

Breaking the Paradigm on Biz Models in Advertising

Description:

The vested business models in the advertising industry are continuing to fracture, leaving companies on all sides of the historically segmented industry with more questions than answers. Clients calling for more transparency and shrinking budgets means that both agencies and creative vendors are being called upon to do more for less, all while staying on the cutting edge of innovation.

Pioneers in the new wave of advertising will discuss how they have adapted their business model to address the changing marketplace and their outlook on the future of creative collaboration in the advertising industry.

Other Resources / Information

https://www.cmo.com/opinion/articles/2017/5/5/to-succeed-as-an-experience-business-find-the-heart-of-your-story.html#gs.Gf6tXhI

Takeaways

  1. How companies are re-structuring to offer solutions for a changing advertising and media marketplace.
  2. Why the traditional business model of creative collaboration is no longer viable in the modern marketplace.
  3. How companies that take a fresh approach on the advertising space can uniquely spark creativity and lean in to the changes with a positive outlook.

Speakers

  • David Bates, Managing Director, ATK PLN
  • Nathan Phillips, Co-Founder/Chief Creative Officer, THAT
  • Jaime Robinson, Co-Founder/Chief Creative Officer, Joan
  • Detria Williamson, Managing Director, Content Strategy, Accenture Interactive

Organizer

Jenna Wigman, Vice President/Partner, Press Kitchen

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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