SXSW 2019
Continuous Innovation
Description:
The way we build products has fundamentally changed. As products have gone from being delivered in a box to being delivered over the Internet, there's been a dramatic shift in how customers consume, demand, and interact with products. The challenge today isn’t delivering more products and features, but uncovering what to build. The only way to do this is to engage your customers continuously.
Speed of learning has become the new unfair advantage. And companies that continuously outlearn their competition win. In this talk, Ash Maurya defines the new rules for mastering Continuous Innovation, and shares practical techniques for putting them to practice.
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Takeaways
- The new unfair advantage has shifted from building products at the lowest cost to building what customers want by outlearning your competition.
- Companies that win realize that the best way to uncover the next big idea is to continuously test lots of ideas.
- While product development has shifted to more iterative approaches, business planning is still stuck in old world tools. This needs to change.
Speakers
- Ash Maurya, Author and Founder of LEANSTACK, LEANSTACK
Organizer
Ash Maurya, Author and Founder of LEANSTACK, LEANSTACK
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