SXSW 2019

Voice Technology Workshop: No Coding Required

Description:

As an experiential strategist at Austin-based ad agency, GSD&M, Jay Esteves’ workshop gives participants a look into the future of voice technology and creative industries - no coding required! Marketers, brands and storytellers alike haven’t tapped the full creative potential of voice technology, and all of the tools are right in front of us. By 2021, the market value for emotion AI could reach $53 billion. By 2022, machines could know our emotions better than we do. How can advertisers and brands integrate smart, talking things to improve storytelling before falling behind the curve? There are endless opportunities. Voice purchases, smart assistants, and brand voices are just the tip of the iceberg. Jay’s insight allows creatives to be on the forefront of a technological breakthrough.


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Takeaways

  1. How creative industries can use Voice to improve branding and storytelling.
  2. Leave confident with the necessary tools to utilize voice technology - no coding required.
  3. An understanding of the relationships between previously unrelated things, creating better storytelling with the use of technology.

Speakers

  • Jay Esteves, Experience Strategist, GSD&M

Organizer

Jay Esteves, Experience Strategist, GSD&M


Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Experiential Storytelling
  • Track 2
  • Level: Intermediate


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