Complete Content: Marketing in Moments That Matter
Complete Content gives marketers a new way to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff) in an omni-channel age. It proposes four fundamental types of content - functional, informational, engaging and advertising - which all businesses must consider to meet their audiences' wants and needs, in all the moments that matter. Through a series of real-world examples, this session will explain how to use data and insight to build a single, integrated Complete Content ecosystem, and then how to use programmatic technology to take people on their own personalised journeys through a brand via the right blend of paid, earned, owned and shared channels. Finally, we explore how to measure content's true and full impact on business goals.
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- Learn how to use the right content types in different channels to give your audience what they really want and need.
- Maximise efficiency and effectiveness by building a single, integrated content strategy to power marketing activity and investment in all channels.
- Understand how to use data and programmatic technology to take people on personalised journeys from awareness to conversion.
- Danny Blackburn, Content Director, Stickyeyes
Danny Blackburn, Content Director, Stickyeyes