SXSW 2019

Complete Content: Marketing in Moments That Matter


Complete Content gives marketers a new way to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff) in an omni-channel age. It proposes four fundamental types of content - functional, informational, engaging and advertising - which all businesses must consider to meet their audiences' wants and needs, in all the moments that matter. Through a series of real-world examples, this session will explain how to use data and insight to build a single, integrated Complete Content ecosystem, and then how to use programmatic technology to take people on their own personalised journeys through a brand via the right blend of paid, earned, owned and shared channels. Finally, we explore how to measure content's true and full impact on business goals.

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  1. Learn how to use the right content types in different channels to give your audience what they really want and need.
  2. Maximise efficiency and effectiveness by building a single, integrated content strategy to power marketing activity and investment in all channels.
  3. Understand how to use data and programmatic technology to take people on personalised journeys from awareness to conversion.



Danny Blackburn, Content Director, Stickyeyes

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate

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