Complete Content: Marketing in Moments That Matter

Description:

Complete Content gives marketers a new way to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff) in an omni-channel age. It proposes four fundamental types of content - functional, informational, engaging and advertising - which all businesses must consider to meet their audiences' wants and needs, in all the moments that matter. Through a series of real-world examples, this session will explain how to use data and insight to build a single, integrated Complete Content ecosystem, and then how to use programmatic technology to take people on their own personalised journeys through a brand via the right blend of paid, earned, owned and shared channels. Finally, we explore how to measure content's true and full impact on business goals.