☰ Sidebar
Voting period for this idea type has passed

SXSW 2019

Complete Content: Marketing in Moments That Matter

Complete Content gives marketers a new way to harness the true power of content - in all its forms - to engage real human beings (and sell more stuff) in an omni-channel age. It proposes four fundamental types of content - functional, informational, engaging and advertising - which all businesses must consider to meet their audiences' wants and needs, in all the moments that matter. Through a series of real-world examples, this session will explain how to use data and insight to build a single, integrated Complete Content ecosystem, and then how to use programmatic technology to take people on their own personalised journeys through a brand via the right blend of paid, earned, owned and shared channels. Finally, we explore how to measure content's true and full impact on business goals.

Share this idea

Related Media

Takeaways

  1. Learn how to use the right content types in different channels to give your audience what they really want and need.
  2. Maximise efficiency and effectiveness by building a single, integrated content strategy to power marketing activity and investment in all channels.
  3. Understand how to use data and programmatic technology to take people on personalised journeys from awareness to conversion.

Speakers

Organizer

Danny Blackburn, Content Director, Stickyeyes

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.