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SXSW 2018

Screaming out loud: The Power of Voice

Machines are listening. We speak to technology like a trusted family member. But are brands ready for this new face of advertising? The machine.

The combination of AI-driven Voice & Visual Content can transform brands’ ability to create awareness, connect quickly & convert sales. Geraldine Calpin, CMO, Hilton, Dave Meeker, Isobar VP of Innovation and Jeremy Hull from iProspect share how they embrace & leverage the power of voice to create personal experiences that win with consumers.

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Takeaways

  1. Will machine learning create a place where marketers are not needed to reach consumers?
  2. How can unexpected brands leverage emerging technology to elevate their existing brand experience?
  3. We understand voice has huge potential, but when and how should my brand activate; and if we don’t, will my business fail if we don't embrace this?

Speakers

Organizer

Nate Nicely, Global Brand Strategy Manager, iProspect

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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