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SXSW 2018

What's Your Brand Sound Like?

Music breeds personality, and these days, brands have personality. Join a conversation about methodologies that help brands translate their personality into musical experiences: from custom playlists to artist marketing integration to live music experiences. Hosted by experiential marketing and entertainment marketing veterans, learn how a brand/agency can create a musical narrative that helps establish a brand’s personality.

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Takeaways

  1. How can a brand use music to communicate their unique personality and connect with customers?
  2. How can brands large and small incorporate music into their marketing strategy?
  3. What types of partnerships can brands consider to broaden their audience and reach?

Speakers

Organizer

Scott Kellner, VP, Mktg & Partnerships, George P Johnson

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Intermediate
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