☰ Sidebar
Voting period for this idea type has passed

SXSW 2018

What's Your Brand Sound Like?

Music breeds personality, and these days, brands have personality. Join a conversation about methodologies that help brands translate their personality into musical experiences: from custom playlists to artist marketing integration to live music experiences. Hosted by experiential marketing and entertainment marketing veterans, learn how a brand/agency can create a musical narrative that helps establish a brand’s personality.

Share this idea

Related Media

Additional Supporting Materials


  1. How can a brand use music to communicate their unique personality and connect with customers?
  2. How can brands large and small incorporate music into their marketing strategy?
  3. What types of partnerships can brands consider to broaden their audience and reach?



Scott Kellner, VP, Mktg & Partnerships, George P Johnson

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.