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SXSW 2018

Putting the ‘Personal’ in Personalized Medicine

Most of us have heard about personalized medicines, which use an individual’s genetics to treat disease. While these new medicines help narrow down which patient groups are most likely to respond to treatment, they are not truly personalized to the individual. This, however, is changing. Futurists envision treatments where cancer drugs are custom made on-demand based on the DNA signature of the patient’s disease. What is the holy grail of personalized medicine? How far away are we?

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  1. What does personalized medicine mean, and what will it look like in the future?
  2. What role does genomics play in personalized medicine?
  3. How are patients, providers, and drug makers preparing for a future where genomic information becomes an integral part of personalized health care?



Pam Lord, SVP, Canale Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & Wellness
  • Level: Intermediate
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