Relationship Design and the role of Commitment
In today’s disruptive, rapidly changing marketplace, customer loyalty is arguably more important than any other strategic imperative. And, depending on the industry, just meeting expectations is likely not enough to keep customers coming back. The organizations who will emerge as leaders are those who commit to their customers and design experiences aligned with the core principles of meaningful relationships.
Additional Supporting Materials
- geoffrey schwartz, Strategy Director, frog
Geoffrey Schwartz, Strategy Director, frog
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