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The Social Media Shift Big Brands Must Understand

Social has reset the rules about how customers interact with your business. Everything that used to be in your control is now on your customers’ terms. This change means fresh new opportunities to differentiate. Unparalleled ad targeting means you can deliver content that entertains instead of interrupts. Social customer service is unique because it is delivered when customers are in need—not when the call center is open. Join us as we discuss how to anticipate these new rhythms of business.


  1. How can you differentiate your brand using social media?
  2. In a world dominated by the customer, how do you anticipate these new rhythms of business?
  3. How can you use social to deliver content your audience actually wants?



Caitlin Cavanaugh, Brand Mktg Mgr, Spredfast

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