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Gaining the Competitive Edge. Is Content King?

“Digital” means network TV is almost irrelevant. Apps replaced channels and TVs are cell phones.

Traditional competes with digital for big budget content. Social networks are racing to establish themselves as entertainment platforms, creating even more required behaviors. Even celebrities can go direct to audiences by developing their own platforms.

Do audiences really need want all the noise? How can new products compete? Is it content or products that give companies a cutting edge?

Additional Supporting Materials




Lee Simpson, Head of TV & Entertainment, Ustwo

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