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SXSW 2018

Marketing With Co-Branded Storytelling

Love a good story? Explore the benefits of sharing real customer stories to amplify your business’ offerings. Learn how to become a master storyteller, from concept to execution.

In this session, you’ll learn:
• How to select the right customer stories to share with the world.
• How to underpin customer stories with your business’ value offering.
• Best practices surrounding co-branding concepting and ideation.
• How to share co-branded stories in a live environment.

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Related Media


  1. Why should you leverage customer stories in event marketing?
  2. How do you pick customer stories that align with business goals and attendee pain points?
  3. What are the critical success factors in co-branded live event environments?



Andrew Todd, VP, Strategy & Planning, Communications, George P Johnson Experience Marketing

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Intermediate
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