Marketing With Co-Branded Storytelling
Love a good story? Explore the benefits of sharing real customer stories to amplify your business’ offerings. Learn how to become a master storyteller, from concept to execution.
In this session, you’ll learn:
• How to select the right customer stories to share with the world.
• How to underpin customer stories with your business’ value offering.
• Best practices surrounding co-branding concepting and ideation.
• How to share co-branded stories in a live environment.
Share this idea
- Why should you leverage customer stories in event marketing?
- How do you pick customer stories that align with business goals and attendee pain points?
- What are the critical success factors in co-branded live event environments?
Andrew Todd, VP, Strategy & Planning, Communications, George P Johnson Experience Marketing