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SXSW 2018

Bracing for a New Age of Longevity

Kids born today have a 1/3 chance of celebrating their 100th birthday. With advancements in health, people will live longer and those extra years will be more vibrant and productive. But the growing number of older Americans is disruptive to current economies, and requires important societal adjustments — from the workplace and housing to travel and technology. This panel looks at the good, bad and bewildering impacts of a global population expected to include 2+ billion people aged 60+ by 2050.

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  1. How can humans live longer and healthier, and how is medicine changing to address the growing population and associated rise in age-related diseases?
  2. What role does policy, including issues on social security, tax law, retirement, Medicare, etc., play in adapting to the graying of America?
  3. How can society best capitalize on everything an aging population can offer – as a source of labor, source of consumer spending, and source of wisdom?



Jordann Phillips, Acct Assoc, Canale Communications

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & Wellness
  • Level: Intermediate
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