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SXSW 2018

Democratizing Wellness

Millennials today spend time & money on wellness experiences. And in this social age where personal trainers are Instagram stars, tech advances & digital media have made fitness accessible for everyone. Anna Fieler, the CMO of POPSUGAR, the #1 lifestyle brand for millennials who is addressing this new demand for wellness content, will explain that while abs are the new black, the interior is now as important as the exterior and marketers need to learn how to work it out without breaking a sweat.

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  1. What’s new in wellness/fitness marketing?
  2. How is social media changing fitness marketing?
  3. What do brand marketers need to know about consumer behavior today as it pertains to health, fitness and wellness?


  • Anna Fieler, Chief Marketing Officer, POPSUGAR


Lindsay Badcock, Exec Assist, PopSugar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Advanced
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