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SXSW 2018

Nothing Like the Real Thing: The Rise of IRL

One impact of the digital age is the social isolation that comes from heavy reliance on virtual communication. Yet the landscape is changing and marketers and social scientists are aware of the growing demand for tangible, shared experiences. IRL - or “In Real Life” experiences with powerful human interaction are resonating with Gen Z and Millennials. Anna Fieler, CMO of POPSUGAR, will explore the ascension of experiential marketing and how brands can connect with consumers, face to face.

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  1. What’s new in experiential marketing?
  2. How are digital publishers connecting with consumers offline?
  3. How can brands effectively engage in experiences with Millennials and Generation Z consumers?


  • Anna Fieler, Chief Marketing Officer, POPSUGAR


Courtney West, Sales Assist, PopSugar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Advanced
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