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SXSW 2018

La Vie en Instagram

Millennial and Gen Z’s obsession with social media continues to rise, and with it comes often profound negative implications on health, retail, social skills and beyond. However, the power of social media to lift voices, drive inspiration, and incite action is also undeniable. With deep insight into the habits of these generations, we’ll explore the growing paradox of the good and bad of social media for consumers, publishers and brands to tip the scales towards positive impact and profit.

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Takeaways

  1. What are some ways social media is being used for good these days?
  2. How is social media evolving beyond the negative implications flagged recently?
  3. What are the consumer behaviors of Millennials and Generation Z?

Speakers

  • Anna Fieler, Chief Marketing Officer, POPSUGAR

Organizer

Maggie Ha, Creative Dir, PopSugar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Advanced
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