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SXSW 2018

The Show's Over: Innovations in Video Storytelling

Once there were clearly defined “programs”, today content is created for a range of platforms in different formats. David Grant, POPSUGAR Studios President shares insights on how "TV" is evolving.
He’ll cover traditional formats to SVOD, explain the social platform original programming initiatives & share the white hot pre-viral trends that resonate and topics that always deliver. Plus how to tailor stories by platform including IG Stories and Snapchat series as well as Musical.ly and Go90.

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  1. What are some tips for creating engaging video content on all the different platforms available now?
  2. What are some tips for creating video content for the various social platforms?
  3. What are some of the newest video content trends?


  • David Grant, President, POPSUGAR Studio, POPSUGAR


Stephanie Tuck, VP, PR & Communications, PopSugar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Advanced
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