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SXSW 2018

The Event Your Audience Wants to be is Your Media

The media has shifted from bulk and no measured to personal and profitable, but with no loyalty. In the experiential marketing the audience take part in the story and carry on for the brand, as true ambassadors. So, make it right, from “get to know” to “I’ve been there” and your voice will be exponential.

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  1. How great a small detail can do?
  2. No matter how big it is, how to make the complex easy?
  3. How can I keep the attendees faithful?


  • Guilherme Alves, Eng, Move


Guilherme Alves, Eng, Move

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Touring & Live Experience
  • Track 2
  • Level: Advanced
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