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SXSW 2018

Candor is the Key to Content

When content is king, everyone is fighting to find a story with legs. What will resonate with people? What is strong enough to spread and scale at the same time? Rose Bretecher published a personal article on her battle with OCD in 2013. 4 yrs later, and her story has been made into a book and soon-to-be television show, and she is regarded a leading advocate for mental health. She’ll discuss the process of finding a story that stands outs and the power of good timing.

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  1. What is Rose's backstory and how did she decide to tell her story? What was the "coming out" with OCD process like?
  2. How did Rose strategically choose to share her story online and throughout the digital space?
  3. How did Rose continue to scale her story? How has she ensured it continues to be relevant?



Lauren O'Shaughnessy, Mktg Coord, IntrusiveThoughts.org

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Health & Wellness
  • Level: Beginner
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