Candor is the Key to Content
When content is king, everyone is fighting to find a story with legs. What will resonate with people? What is strong enough to spread and scale at the same time? Rose Bretecher published a personal article on her battle with OCD in 2013. 4 yrs later, and her story has been made into a book and soon-to-be television show, and she is regarded a leading advocate for mental health. She’ll discuss the process of finding a story that stands outs and the power of good timing.
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- What is Rose's backstory and how did she decide to tell her story? What was the "coming out" with OCD process like?
- How did Rose strategically choose to share her story online and throughout the digital space?
- How did Rose continue to scale her story? How has she ensured it continues to be relevant?
- Rose Bretecher, Board Member, IntrusiveThoughts.org
Lauren O'Shaughnessy, Mktg Coord, IntrusiveThoughts.org