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SXSW 2018

A New Way to Eat an Elephant

40% of large business won’t exist in 10 years. 45% of new products fail. The old way of working is broken and for large brands to grow they need to act more like startups. Accenture Interactive adopts lean startup principles and liquid prototyping to prove new business models fast. We favor experiments, user feedback and iterative development to realize our innovative ideas. See how starting small leads to big results for our clients.

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  1. This sounds great in philosophy, has any large brand actually been successful being lean?
  2. I want to move fast, how do I get started in lean experiments TODAY?
  3. My organization is too big and bureaucratic, how do I pitch lean to my organization?


  • Michael Thaney, Digital Innovation Principal, Accenture


Michael Thaney, Digital Innovation Principal, Accenture

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Workplace
  • Track 2
  • Level: Beginner
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