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SXSW 2018

Autonomous Cars Take an Ecosystem

From Volvo/Uber and Fiat Chrysler/Google to GM/Lyft, players in the autonomous driving race are striking partnerships to seize a piece of the market, keep pace with innovation and scale. However, partnering is not enough. Without a common platform for technology innovation to thrive, these powerhouses will remain islands and therefore stifle consumer adoption. While the vehicle itself will be standardized, the industry requires solutions and systems that can speak to each other.

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  1. What is the value of a platform-based approach to autonomous vehicles? Why do we need it?
  2. What is stifling the autonomous car? What can we do about it?
  3. How do we work together to achieve this? Does there need to be one leader?



Sabrina Pietryga, Senior Account Director, Text100

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Level: Intermediate
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