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SXSW 2018

New Ways of Working Inside Advertising Agencies

Nowadays there are a lot of new deliverables inside agencies. Day after day, we’re forced into thinking like consultants, data specialists, content producers. What kind of changes do we need inside our offices? Do we need new roles? Is this crucial for us to succeed or just a hype? Are we ready? Nice to meet you, my name is Daniel and I am working with all of these challenges on a daily basis inside a global advertising network.

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Takeaways

  1. What kind of structure do we need?
  2. What kind of new professionals do we need?
  3. How Don Draper would face this challenge?

Speakers

Organizer

Daniel Martins, Operations Dir, Ogilvy Brasil

Meta Information:

  • Event: SXSW
  • Format: Mentor Session
  • Track: Workplace
  • Level: Intermediate
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