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SXSW 2018

Creative Content or Just Noise?

An exploration of creativity in digital publishing, and content as authentic brand repositioning tool, examining the peaks and pitfalls of creating specific and intimate content for a diverse and digitally-engaged audience.
The panel will debate what it means to be a brand in 2018 and look to the future of corporate responsibility and creativity.

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  1. Content as a the current form of advertising is flooding the market with irrelevant stories. How do you cut through it?
  2. How do we enable and cultivate a culture of internal content creation
  3. How do you forge an authentic brand identity through innovation and creativity?


  • Jack Constantine, Chief Digital Officer , Lush
  • Carl Addy, Creative Director, The Mill
  • Katy White, Vice Managing Director at i-D and Amuse, i-D and Amuse
  • Katy White, Vice Managing Director at i-D and Amuse, i-D and Amuse


Nadia Islam, Digital Comm Mgr, Lush Inc

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Advanced
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