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SXSW 2018

Augmenting Reality (for Good)

As technology continues to push the boundaries on “possible,” content creators have more opportunities to tell stories with impact. Join SoulPancake and The Mill for a discussion on how to use emerging technology to engage creatively and inspire for good. Drawing from their combined experience—from bringing VR journalism to The White House, creating stories using mixed reality, and more—this panel will explore how to make these technologies work for you, while doing a little good in the process.

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  1. How can we use technology (like AR) to enhance the real world social experience?
  2. Does this technology make us more, or less, creative?
  3. How are viewing platforms expanding to capture new and different markets?


  • Golriz Lucina, Senior Vice President of Content and Creative, SoulPancake
  • Gawain Liddiard, Emerging Tech / VFX Supervisor, The Mill
  • Bayan Joonam, Head of Digital Production, SoulPancake
  • Bowe King, Creative Director, The Mill


Bethan Horton, Head of Marketing & PR, The Mill

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Social Impact
  • Level: Beginner
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