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SXSW 2018

Buy me or By me: Gen Z, the Micro-Influencers

As Gen Z abandons traditional media platforms, the power of the social influencer has never been stronger or more relevant. Zs are significantly more likely to buy something that a social media influencer endorses (61%) than something that a traditional celebrity endorses (39%). Experts will discuss the shift from mass targeting to micro Trendsetters, emerging platforms, and the values Zs look for in influencers. Learn to identify the right influencers, content, and platforms for your brand.

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Takeaways

  1. What is Gen Zs' perception of partnerships between brands and social media influencers?
  2. What do Gen Zs admire in an influencer and what makes them care about them?
  3. What role can Hollywood celebrities play in marketing to Gen Z, if any?

Speakers

Organizer

Alina Diaz, SVP, Cassandra

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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