☰ Sidebar
Voting period for this idea type has passed

SXSW 2018

Buy me or By me: Gen Z, the Micro-Influencers

As Gen Z abandons traditional media platforms, the power of the social influencer has never been stronger or more relevant. Zs are significantly more likely to buy something that a social media influencer endorses (61%) than something that a traditional celebrity endorses (39%). Experts will discuss the shift from mass targeting to micro Trendsetters, emerging platforms, and the values Zs look for in influencers. Learn to identify the right influencers, content, and platforms for your brand.

Share this idea


  1. What is Gen Zs' perception of partnerships between brands and social media influencers?
  2. What do Gen Zs admire in an influencer and what makes them care about them?
  3. What role can Hollywood celebrities play in marketing to Gen Z, if any?



Alina Diaz, SVP, Cassandra

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.