☰ Sidebar
Voting period for this idea type has passed

SXSW 2018

Why Caring for Customers is the New Marketing

Care is the new marketing because in today’s social world, great service gets rewarded and poor service goes viral. Over the past year, bad customer experiences have ruined major brand reputations. Companies know they have a problem, so why aren’t they changing things and why are they getting customer experience management so wrong?

Share this idea

Related Media

Additional Supporting Materials

Takeaways

  1. What are social listening best practices for brands who want to know when and how to respond to potential problems on social media?
  2. How can brands educate their entire company on social crisis management strategies?
  3. How can social play a role in a company’s customer experience management strategy?

Speakers

Organizer

Rachel Leamon, Sr, PR Mgr , Sprinklr

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.