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SXSW 2018

From Advertiser to Advocate

Aaron is a boss, musician and dedicated surfer. He’s also an OCD sufferer. During his search for a diagnosis, he recognized a gap in the quality of mental health info online. With 15yrs of industry knowledge as the founder of NYC-agency, Ready Set Rocket, and inspired by OCD advocate/writer, Rose Bretecher, he set out to make a difference and launched IntrusiveThoughts.org. They’ll speak to their advocacy journeys and how they’ve utilized marketing tools to make an impact.

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  1. What mental health information, treatment, and education gaps exist in the online space?
  2. What are current platforms, organizations and campaigns doing to make a difference?
  3. Where is the future of mental health advocacy headed? What marketing tools will help make an impact?



Lauren O'Shaughnessy, Mktg Coord, IntrusiveThoughts.org

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Health & Wellness
  • Level: Beginner
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