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SXSW 2018

Winning Audiences Before & After Your Live Event

When it comes to live event experiences, engaging customers doesn’t begin and end on site. Learn how to plan meaningful connections across the customer lifecycle.

In this session, you’ll learn how to:
• Design the pre-during-post-event audience connection cycle.
• Avoid the pitfalls focusing only on during-event performance.
• Create a winning strategy for pre-during-post-event success.

We’ll also explore examples of programs that have achieved pre-during-post-event success.

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  1. How can I understand and impact my audience journey?
  2. How can I expand my focus beyond during-event performance?
  3. How do I build strategies for success pre-during-post-event?



Kurt Miller, SCP, Strategy & Planning , George P Johnson Experience Marketing

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Brands & Marketing
  • Level: Intermediate
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