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SXSW 2018

Get Match Fit! Culture and Digital Transformation

Every organisation needs to be match fit to compete effectively in the digital world. When you’re responsible for a budget of tens of millions and motivating an entire organisation to embrace digital ways of working, the stakes are ‘organisational life and death’. Danny Bluestone, CEO of Cyber-Duck and Abby Thomas, Director of Transformation at BT will reveal why transforming the company culture is pivotal to digital transformation, whether you're a digital agency or a Fortune 500 player.

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Takeaways

  1. This keynote elaborates on why customer centricity and enthusing staff is key to the success of digital transformation and how to get it right
  2. The talk will provide delegates with a demonstrable digital transformation model and methodology that they can implement in their organisation
  3. Demonstrable case studies from organisations of all sizes; illustrating how to drive staff engagement, a digital first customer experience and culture

Speakers

Organizer

Danny Bluestone, Founder & CEO, Cyber-Duck

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Design
  • Level: Intermediate
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