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SXSW 2018

Building Brand Trust in a Post-Truth World

The growing backlash against fake news rise of populism has created a world where emotion speaks louder than facts, and everyday voices have more volume than ever before. This presentation will discuss how brands can build trust with consumers in this era of skepticism and uncertainty. It will speak to the role social media has played in creating this post-truth world and how it must be the channel brands use to communicate with consumers to be successful in this time.

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  1. How has social media aided the rise of populism and fake news?
  2. What does it mean to have a strong relationship with a consumer today?
  3. How can brands effectively communicate with individuals when there is so much skepticism?



Kyle Giunta , AVP Communications , Sprinklr

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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