Voting period for this idea type has passed

When Digital Personalization Become Non-Personal

Everyone's preparing for the future of personalization. But when do digital interactions, no matter how tailored they may be to an individual's needs, feel too tech-y and non-human? Where's the balance between providing the services and info consumers need, without taking away all levels of human interaction? Ready Set Rocket will discuss recent advancements in the space, consumer reactions to emerging personalized platforms, what's to come and what marketers and brands need to be wary of.

Additional Supporting Materials

Questions

Speakers

Organizer

Lauren O'Shaughnessy, Marketing Coordinator, Ready Set Rocket


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another