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How Gender Variance Recasts Brand Engagement

The changing norms of gender identity and expression and the cultural, legal, and political implications have become heated conversations around the country. How should brands consider gender-variant audiences as they create new products, services, and communications? Our panelists will discuss new ways of thinking about brand engagement strategy, design, and targeting for non-normative markets and changing attitudes on gender.

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Haley Greene, Marketing & Business Development, T3

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