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SXSW 2018

Why There Are Benefits to Being in the Friend Zone

The brand and customer relationship is more connected than ever. Brands must discover and focus on new ways to interact with customers. As technology evolves, so does the brand perception to customers. Again and again, customers compare brands to people they want in their lives; they are honest, reliable, familiar and relatable. So just as someone would expect these attributes in a friend, a brand needs to share their own personality that’s authentic and consistent across interaction.

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Takeaways

  1. What are the best practices to cultivate brand recognition, sentiment and loyalty?
  2. What are effective brand storytelling techniques to reach new audiences and attract customers?
  3. How do you create a more meaningful connection with customers, to make them feel like they matter with better content marketing?

Speakers

Organizer

Kristopher Bober, NA Lead, Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced
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