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SXSW 2018

Why There Are Benefits to Being in the Friend Zone

The brand and customer relationship is more connected than ever. Brands must discover and focus on new ways to interact with customers. As technology evolves, so does the brand perception to customers. Again and again, customers compare brands to people they want in their lives; they are honest, reliable, familiar and relatable. So just as someone would expect these attributes in a friend, a brand needs to share their own personality that’s authentic and consistent across interaction.

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Kristopher Bober, NA Lead, Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Advanced
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