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SXSW 2018

On The Heels of AdTech

In 2016 2.9% of AdTech CEOs were female. As technical conversations evolve, and the underbelly of marketing comes into plain view, how do we see marketers and brands shifting away from the “locker room” structure, to a more innovative and inclusive environment? Join female leaders to discuss the power of influential women in the AdTech space

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Takeaways

  1. How do you feel the gender ratio in the AdTech space has shifted in recent years, and how do you foresee that evolving in the future?
  2. We have seen AdTech companies grow to become more “business focused,” rather than just “tech focused.” Do we have women to thank for this shift?
  3. What are some of the challenges you have faced while growing your careers, and your families, in a growing industry?

Speakers

  • Tiffany Coletti Kaiser, EVP Marketing & Client Services, Digital Remedy
  • Erin Matts, Chief Executive Officer, Annalect
  • Lauren Nemeth, Chief Revenue Officer, TURN

Organizer

Bijal Shah, Mktg Dir, Digital Remedy

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Advanced
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