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SXSW 2018

Why Chatbots are Failing Your Customers

Chatbots are set to transform business, but right now they aren’t being used to their full potential. Companies are forcing them to do traditional functions, but they’re more than just squawk boxes that parlay messages. They’re powerful tools that can deliver personalized experiences. Two issues prevent companies from making the most of chatbots: siloed departments and ineffective technology. This talk will explain how companies can use AI to tackle challenges and strategically deploy chatbots.

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Additional Supporting Materials


  1. How can chatbots improve marketing and customer care?
  2. How can companies strategically deploy chatbots?
  3. What are the major reasons why chatbots are failing your customers?


  • Elizabeth Closmore, Global Head of Product Evangelism, Sprinklr


Alex Edel, Corporate Communications Assoc, Sprinklr

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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