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SXSW 2018

The Women Driving Business Impact Through Social

This panel features women who are breaking the glass ceiling while highlighting the power of social to impact the bottom line. Today, it’s clear that brands are increasingly vulnerable to the collective jolt of customer-to-customer conversations across social. Social is the heart of a business, and these women are keeping it beating. They’ll discuss how they got into this field, how they’re influencing a culture of change and how they’re fighting stigmas facing women working in social.

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  1. Why did you decide to make a career in the social media industry?
  2. What did you wish more people knew about women working in social media?
  3. How do you encourage your business to see social media as a strategic investment?


  • Ekaterina Walter , Product Evangelist , Sprinklr
  • Alison Herzog , Director, Global Social Business, Dell
  • Beverly Jackson, VP Social Portfolio Strategy, MGM Resorts
  • Tracey Weber , Chief Client Officer & VP of Transformation , IBM


Rachel Leamon, Sr, PR Mgr , Sprinklr

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Workplace
  • Level: Beginner
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