Collaborative design in developing countries
Everything now needs to happen on Digital. But how to explore the extreme mobile penetration in developing countries to deliver simple solutions, from the baseline to higher population layers?
In this session we will discuss about successful cases in Brazil that understood population characteristics. How banks, public transportation and even politicians have been changing the game, learning every day people's limitations and delivering better products. We will show a "for export" model.
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- How to establish a common interface that could embrace all population in app use, thinking Developing Countries context?
- How to understand and invoke people to help to find the better solution together, in a collaborative way?
- How can the session audience people could learn and replicate the same model in others developing regions (not only countries)?
Daniel Rimoli, Digital Strategy and Planning Director, TV1.com