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SXSW 2018

The Evolution of Search Engines

The more the technical capabilities of search engines evolve, the more they’re able to understand what the user is looking for. The technical requirements needed to survive in the modern SEO world are key to understanding the way users are finding and interacting with our content, and how we can use this knowledge to design and develop better experiences for them and help them find answers.

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  1. How do I make use of use of a search engine’s features to improve UX?
  2. What can I do to deal with the constant changes to SEO?
  3. How do I translate SEO requirements into answers for my users?



Ramon Lapenta, Sr Front End Developer, Cyber-Duck Ltd

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Brands & Marketing
  • Level: Intermediate
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