The Digital Shelf Space
In today's retail world the digital marketing mix and the merchandising strategy is becoming one in the same. With all the disruption happening, the panel explores how digital media and social platforms have become not only key triggers and motivators to driving influence on inspiration, purchase intent and consideration but are also now impacting merchandising strategy and the sales cycle. The digital space has become the new CRM, the new visual merchandiser and the new circular.
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Additional Supporting Materials
- Is digital media swaying retail merchandising strategy?
- Do publishers have consumer and digital trend data that can save retail?
- How do we re-engineer the relationship between marketing and merchandising?
Anna Plaks, SVP, Creative Dev, PopSugar