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How Ad Blocking Changed the Face of Online Ads

Ad blocker users made their voices heard by opting out of seeing online ads. Their silent yet very effective protest made advertisers realize that their annoying, loud and flashy ads need severe improvements. A lot has changed since the first wave of ad blocker users appeared in middle of the 00’s. Today, one of the world's biggest advertisers, Google, plans to build an ad filter in its browser, showing how user demand has influenced the industry to become more user-centric.


  1. Why has ad blocking helped shaping the face of online ads?
  2. Why are ads still so bad?
  3. Why is there no other mean for online monetization yet?



Marsha Grant, Communications Mgr, eyeo

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