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Why Social Listening Makes Us Deaf

United, Samsung, and Trump have more in common than you think. The same social platforms that make it easy to share memes also make it possible to spur revolutions. Yet 80% of marketers can’t prove how social moves the needle on their bottom line. Social listening helps us observe virality, but we need to better understand its power to build lasting emotional connections with people. Using Y&R’s BAV data, we’ll show actionable ways brands can leverage social ecosystems to own a place in culture.



  1. Why is social listening not enough?
  2. How does social media drive brand building?
  3. How do you measure brand success in today’s culture?



Jinie Kwak, Global Dir of Comm, Y&R

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