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SXSW 2018

Imagine Not Having to Wait for a Plane. Ever.

For many, a trip to the airport is hellish. So how might we make airports more heavenly? Southwest Airlines, the most flown domestic airline, teamed up with global innovation design firm Continuum to imagine a better airport experience. After prototyping, testing and refining, we developed a more human way to use technology, creating a better experience for customers. Our panel will discuss our work and how the carrier aims to usher the era of the no-stress gate.

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  1. What would it take to make air travel an enjoyable experience? Or a painless one, at the very least?
  2. What type of research, prototyping and testing was done in order to redesign Southwest’s airline experience?
  3. For travelers, what is the importance of making airport and airline technology more human, less transactional and more interactional?



Angela Smith, PR contact, Continuum

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Level: Advanced
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