Voting period for this idea type has passed

Evolution of Influence: How to Trendspot, 2003-18

Welcome to the influencer movement, where social media “celebrities” are transforming marketing. 15 years ago, the world was introduced to the “metrosexual man,” championed by celebs like David Beckham and brands like Peroni, this trend took hold before social media and tech enabled virality like they do today.

Internationally renowned trendspotters and influencers address what makes an idea, person, or trend take off, as well as the role of influence in the analog era (2003) vs. now (2018).




Samantha Wolf, Sr, VP, Havas PR

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another