Measuring CX in Location-Based Entertainment
Most CX management involves working with a digital experience that consumers can engage with directly, or a physical product that can be taken home. With the rising popularity of location-based entertainment, there is a need to create and measure positive customer experiences that combine digital and physical without a traditional “take-home” product. In this session Sarah Marsh, CXO at THE VOID, will share what she’s learned about delivering customer satisfaction in this new, evolving segment.
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- How is customer success for location-based entertainment (LBE) currently measured?
- How do online components like online booking and onsite components like customer greeting play into the overall customer experience?
- What will customer success for LBE look like in the next 5-10 years?
- Sarah Marsh, Chief Experience Officer, THE VOID
Sarah McDonough, Account Manager, Double Forte