SXSW 2018

Finding Texas’ Signature Drink


Texas is now a drinker’s haven, boasting famous beer, vodka and whiskey brands with a thriving bar scene but yet, amazingly, it has no signature cocktail or drink that’s it known for.

This panel will try to right this wrong by delving back into the state’s spirited history to see what residents were drinking, brewing and distilling since it joined the Union in 1845.

See a lively debate as the panelists make a case for a specific cocktail or drink and discuss the boozy history of the state.

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Additional Supporting Materials


  1. Can Texas claim a signature cocktail on the map?
  2. How can Texas dive deep into its history to figure out the most appropriate signature drink that speaks to its culture and people?
  3. What are the state’s hottest beer, vodka and whiskey and should they be incorporated in the state’s signature drink?



Stephanie Cooley, PR, DLC

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Food
  • Track 2
  • Level: Beginner

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