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How to Craft a New Identity for Your Organization

The word "brand" is overused and has become, to many cynical communication professionals, a bit icky. It's the man-bun of marketing buzzwords. But we can take the word back—and inject it with meaning.

This presentation has a lofty name but operates in the trenches. It's about the practical steps you can take, today, to refine your brand and spread it across your organization. It's funny, story-filled, and aspirational.

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Andrew Buck, Content Strategist, TradeMark Media


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