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SXSW 2018

UX Playbook: User Driven Digital Transformation

In most digital transformations, process is prioritised over the needs of the user. Ultimately, that leads to poorer transformations.

But we believe it doesn’t have to be this way. During our talk, we’ll present an alternative digital transformation approach that puts the user first: the UX Playbook.

We’ll show how we harnessed user-centred design methods to create a clear digital roadmap to revolutionise a global company’s digital approach, and show you how to create your own UX Playbook.

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Additional Supporting Materials


  1. How do I disrupt silo thinking to drive alignment?
  2. What are the merits of user-centred methods?
  3. How can I best execute user centred digital transformations?



Ramsay Albazzaz, UX Designer, Cyber-Duck

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Design
  • Level: Intermediate
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