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SXSW 2018

Evil UX — Create Better UX Through Evil Thinking

As designers, we want to satisfy – and even delight! – our users. But, jumping straight in and coming up with the best designs to solve their challenges can be hard. It’s easy to get stuck.

So what do you do when faced with a design challenge? Ask yourself what would Dr Evil do.

In this session, I will teach you how to approach UX like a super villain. Designing like an evil genius first can lead to good, and likely more creative design solutions, that will make your users’ lives better.

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  3. How do I get the rest my organisation thinking in a more user-centred and empathetic way about our customers or users?



Matt Gibson, CCO, Cyber-Duck Ltd

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Design
  • Level: Intermediate
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