Voting period for this idea type has passed

How to Build a Minimum Viable Brand & Maximum Love

The purpose of a business is to make money. The purpose of a brand is to make love. But how do you build a meaningful brand in this splintered and saturated landscape? Cut the fat and follow 3 tenets:
- It’s not the gold-plated rule: Get the best help and find the right customers.
- Do less with more heart: What to focus on and why it matters.
- Joy is the only metric that matters: Guts before analytics.
Small companies want to get big and big ones need to act small. This is how to do it.




Brian Thompson, Creative Dir, Brand Writer

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.

Show me another